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Introducing Autumn Winter 2025 – the allure of nature’s hue

An invitation to pause, notice surroundings, textures, and the balance between the natural and the constructed. aiayu’s Autumn Winter collection reflects stillness balanced with the ever-changing beauty around us.⁠

Discover new arrivals
New
Paulina shirt Sale price€175
New
Carlo midwaist wide jeans Sale price€240
New
Carlo midwaist wide jeans Sale price€240
New
New
Heaven check shirt Sale price€160
New
Lynette shirt check Sale price€160
New
Dusty shirt Sale price€230
New
River pant Sale price€200
New
Umi tunic denim Sale price€185
New
Evita dress denim Sale price€185
New
Miles pant denim Sale price€175
New
Lynette shirt denim Sale price€185
New
Angela jacket corduroy Sale price€255
New Mini skirt corduroy | Bark Skirt aiayu
Mini skirt corduroy Sale price€135

Aiayu edit

Spring Summer 26

Our first-ever show, twenty times around the sun, celebrating our 20 year anniversary. A reflection of time, memories, and stories.

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Autumn Winter 25

A presentation unfolding our materials-first philosophy - showcasing our dedication to craftsmanship and pure natural materials.

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