Aiayu 2020 Vol. 1

Aiayu 2020 vol 1 brings up memories of the good old days — when people were less plugged in but more connected, and clothes were meant to be lived, loved, and played in. It was fun, colorful, simple, comfortable.

The colors and innocence of childhood come together in aiayu’s signature sense of unruffled cool and timeless pieces. The tomato red of a fire engine, lavender fields from summer holidays, the feel of soft chunky knits from a grandparent’s closet and warm, natural beige, brown, sand and camel from time spent outdoor. Favorite natural fibers llama, cotton and cashmere demonstrate their diversity again. Simple, organic, a little playful – a comfort zone which takes you back to a familiar, happy experience.

A little bit of everything from memory comes together harmoniously, without fuss. Slightly puffy sleeves, retro collars, breezy side slits bring contrast to the clean silhouettes. Chunky argyle knits, and fuzzy bouclé knits meant be worn in a nonchalant manner mixing prints and shapes. Even the more tailored pieces like a jackets, trousers and chinos are given a carefree spirit.