“For aiayu man, we celebrate pastime. The time you spend doing what you want, your personal time. The collection is stripped of all nonsense. Focus is on quality only – quality in what you wear and what you do.”
– Maria Høgh Heilmann, founder and creative director.
For our menswear collection, we focus on essential go-to pieces for the modern man, with an ambition to meet the need for a casual, no-nonsense everyday wardrobe.
Aiayu man ncludes 10 wardrobe building blocks of t-shirts, a shirt, a pajama set, knitted pullovers, a beanie and two scarfs. Foundational colours such as black, grey, navy, white and the occassional multi-coloured check pattern make it easy to mix and match for multiple wears.