It all started with a casual event for the Aiayu staff. Every Tuesday morning before work, we would jump into the water near the office for a quick swim, coffee, and a chat. We would feel fresher than ever after beginning the day like this.
At Aiayu we love the refreshing and soothing effect bathing outside has on you – it fills you with joy and gives you the energy to embrace and take on a new day. We want to continue this weekly morning swim, but also invite others to join. This could be an opportunity to collaborate with brands in the swimwear or coffee space. Or it could simply be a lesson on how to focus on your well-being in busy everyday life. We want to share good times like this with others, and combine it with learning, networking, and branding with a purpose. Stay tuned.
Oh, and remember to use the hashtag #aiayumorningswim on social media when bringing your Aiayu items. We love to see how you style it.