“I don’t know where it came from, but I’ve had the image in my head of a group women, five maybe six, outside in the wilderness – long uncombed hair – bohemian, a little mysterious. There is so much power in the togetherness of people. Solidarity is the soul of aiayu – it’s how we began, with a faith in doing something together, doing better, using our hands, working with craftspeople. The circle symbolizes that together we can make a difference” – Maria Høgh Heilman, Founder and Creative Director
Together, we can achieve a sustainable future. The Circle is a message about community, togetherness and a common goal. Every individual action matters and by coming together, we create a movement.