Thursday 15 - 17 August 2019 The Aiayu Store, Store Strandstræde, Copenhagen

We first discovered FLOR when we were looking for flower suppliers for our Copenhagen store and were introduced to a whole new world of sustainable, organic and locally grown flowers.

Learning about the conventional flower industry and its negative impact on the environment made Karoline Schnorr, Moa Nordahl and Sara Møhlenberg from FLOR take matters into their own hands, breaking with the traditional way of growing flowers.

During the pop up, you will be able to enjoy FLOR’s beautiful decoration of our store and buy custom designed bouquets in Aiayu’s autumn colours. Made mostly with dried, made-to-last flowers, prices range from 350-450 DKK.


3 young girls, running a flower field – how did this start?

We all loved flowers – both professionally and in private. Learning about conventional flower industry and the negative impact the industry had on nature, the environment and human health made us wonder why there wasn’t an organic alternative in Denmark? We took the matter into our own hands and started our organic flower business Flor in 2018. 


Many of us probably don’t realize how big an imprint on the environment a bouquet conventionally farmed flowers can make – it sure surprised us. Can you explain to our readers the difference between conventional and organic flower production?

Conventional flowers (estimated to be around 95% of all the flowers bought in Denmark) are grown using a lot of pesticides, fertilizers and energy. These inputs disrupt the balance of the ecosystem and can have consequences on human health. Pesticides can be absorbed through the skin and are still on the flowers when you buy them! Conventional flowers are mostly grown in the Netherlands and in African countries and in South America, typically in large green houses that require a lot of heating. Flowers are then flown in planes or transported by truck, giving them a very high carbon footprint. 

In an organic flower production, like the one we have, there is no use of pesticides or synthetic fertilizers, nor do we use energy on heating greenhouses, as we grow all our flowers out on our flower field. The result is beautiful seasonal flowers, growing at the pace and time just as nature intended them to. The great diversity of the flowers we grow also attract a lot of pollinators like bees and butterflies.

How your typical workday look like must be very dependent on the season – what is your favorite time of the year and why?

There’s no typical workday at Flor! We split our time between our flower field, harvesting or gardening and at our Flor studio on Nansensgade 10. At the studio we make bouquets and installations of both fresh and dried flowers. During our busy season (from May to October) we are out on the farm 2-3 times a week. The first thing we do in the morning is to harvest flowers for that day’s orders. Some flowers are sold directly to other florists or small shops and some of the flowers we style and do bouquets of ourselves. The rest of the day is spent weeding, watering, planting out plants, fixing stuff that’s broken etc.


Favorite time of the year:

Moa: I really like it when the early mornings are starting to get a bit crisp and you can only hint that the autumn is coming. By then the flower fields are starting to change in beauty, from being full of colours it sets in sculptural seed pods and leaves turn orange, yellow and brown. But we still have some hardcore flowers that are blooming that you can combine with the coming autumn. This is also the time when we can create installations and bouquets of dried flowers and grass, and reminisce over the season that is soon coming to an end.

Karoline: Around the end of May our first annual flowers start to bloom. The joy of seeing the very first of our flowers blooming is such a great moment. For me, that time of year is filled with excitement and high hopes for the rest of the season, knowing that all the hard work we’ve put down is finally starting to show in our field.


You have made some beautiful flower installations for Aiayu during the years – how do you go about when you create these kinds of installations? Where do you find your inspiration?

We get inspired by our clients brand and their interiors – and then we try to combine that with what’s in season. Sometimes it is a challenge because the season restrains us, at the same time it pushes us to be creative with what we have. The flowers and the wild fields around the farm is a great inspiration to us too…the shapes that branches create, the shades of the grass fields…


We do love the feeling a bouquet of fresh flowers can bring to a home – what are your tips for Aiayu readers that would like to make more sustainable flower choices?

Luckily more and more organic flower producers are popping up in Denmark, so the first tip for your readers would definitely be to support your local flower farmer! During the winter months it’s a bit harder finding sustainable flowers, but there is a season for everything, so think of the winter months as months to decorate with dried flowers, branches and early spring bulbs (like organic tulips and allium).

Beautiful photos by Marcus Nyberg