Fri fragt over 950 dkk | Nem retur
Untouched<br />
aiayu 2022 Vol. 2
Aiayu
Aiayu

Untouched
aiayu 2022 Vol. 2

'Untouched' is our campaign for the 2022 Vol. 2 collection. A series of images capturing the synergy between our undyed products and the perfectly imperfect variations in nature's own palette.

The 2022 Vol. 2 collection examines the expressive palette inherent in nature’s own colors. A subtle canvas to create your own personal expression with by mixing minimalistic silhouettes and effectful details. Tactile corduroy, flowy cotton voile, heavy twill, and chunky signature wools allow for a versatile and carefully constructed wardrobe rooted in natural colors that are almost instinctual – calm with a grounding effect.

 

 

Aiayu’s collections have always been built around nature’s own palette, as we truly believe that pure and undyed colors are the most beautiful. They are also gentler on both our bodies and the planet.

We are committed to continually increasing the proportion of undyed products in our collections. Not only are undyed colors durable, dynamic, and beautiful, they are also low-impact, which means our undyed styles require a lot less energy and water-intensive processing during production.

Undyed products are non-toxic and biodegradable – the responsible and safe choice for all of us.