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aiayu shared –
unisex wardrobe essentials
Aiayu shared is dedicated to the intimacy of sharing - fostering a sense of connection through the garments we wear. Inspired by the blurred lines of a shared wardrobe, the pieces are designed with a sense of detail to sizing and functionality. Classic everyday staples, crafted from Aiayu’s premium natural materials.
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Aiayu x Cathrine Raben Davidsen
In an exciting collaboration between friends, Aiayu and CRD studio come together to launch a limited-edition collection of lampshades made for Cathrine's sculptural ceramic lamps. Each lampshade is made from leftover fabric from the Aiayu archive and gives new life to the material, while at the same time being transformed into a textile work of art
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From Rice Field to Fabric:
All-Natural Dye
Made from durable European linen, the Bibi Shirt and Phillipa Pant are easy-to-wear pieces in soft shades from all-natural rice dye. The dye is local, 100% natural, and gentle to all of us – including the planet. Read on to learn more about the process.
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Excellence in the Details:
The Tailormade Collection
In line with our materials-first philosophy, we are proud to introduce a collection of tailormade styles made in Europe from superior fabrics. Among these is the exceptional Thomas Mason cotton - a fabric made for excellence in everyday wear.
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The Luxury of Comfort
Aiayu Domus 2023 Vol. 1 is a collection of easy loungewear and luxurious home textiles made to be lived, loved, and played in – easy, functional, and comfortable, perfect for life in the slow lane.
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Exceptional Outerwear:
Made-to-Last Pieces
Made from durable, weather-resistant Ventile cotton, our new statement outerwear is crafted for perennial use with a signature touch of luxury at the core. Read on to learn more about the exceptional fabric, and the all-new outerwear silhouettes introduced to our range.
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Introducing:
Aiayu 2023 Vol. 1
An homage to the quiet life, to everyday adventures, to elevated moments alone or together - to the magic of the mundane. 2023 Vol. 1 allows the Aiayu woman to thrive wherever life takes her. No matter where she is from or where she is going, this collection allows her to dress accordingly.
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A Work of Art:
Our Handmade Pieces
Aiayu is rooted in a love for nature's best materials and unwavering respect for the craftsmanship of our skilled handknitters. Read on to learn more about how our handknits are made and the women behind these spectacular pieces.
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The Llamas of Bolivia
On a fateful first trip to Bolivia many years ago, our founder fell in love with the phenomenal llama wool material, which was – and still is – rarely seen outside of Bolivia. Read on to learn more about one of nature's true wonders - the resistant, strong llama wool.
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A Story of Comfort:
Aiayu Socks
Functional accessories developed with a signature touch of Aiayu luxury - all European-made in high quality natural fibers.
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Everyday Elegance:
Aiayu Towels
Introducing Aiayu Towels: purposeful pieces for the home in calming variations of beige, grey, and ivory, mirroring the pristine colors found in nature’s own palette. A sophisticated scale that is easy to mix and match for a subtle yet personalized expression.
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Untouched
Aiayu 2022 Vol. 2
The 2022 Vol. 2 collection examines the expressive palette inherent in nature’s own colors. A subtle canvas to create your own personal expression through by mixing minimalistic silhouettes with effectful details. Shot in a remote summerhouse location in Denmark, tactile corduroy, draped cotton voile, and chunky signature wools are all explored in-depth in the campaign.
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Inside our Universe:
The Aiayu Stores
The Aiayu Store experience is centered around the tactile feel of the products, the story behind them, as well as the thrill of seeing our colors, textures, and soft silhouettes come together in a complete sensory experience. Get a glimpse of the curated universe here, and visit us in Copenhagen & Århus this summer.
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Summer Pop-Up:
Aiayu on the road
This summer, we're taking Aiayu on the road. In select beach town shops along the charming coasts of Denmark, you'll find a curated selection of signature Aiayu styles, carefully put together by each store.
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The Undyed Exhibition:
Aiayu at 3 Days of Design
Join us for 3 Days of Design in the Aiayu Market, where we are currently showcasing the exhibition 'Aiayu Undyed' - a celebration of nature's pure and untouched fabrics. On display from June 15th - June 17th, 2022.
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My Name is Iselin
Aiayu 2022 Vol. 1
Aiayu proudly presents the 2022 Vol. 1 collection in collaboration with Norwegian model and architect, Iselin Steiro. ‘My Name Is Iselin’ is Iselin’s interpretation of the Aiayu universe – wearing our signature styles her way.
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Aiayu on Tour:
Hotel The Monica
The Monica is a luxurious home-away-from-home devoted to all of life’s small pleasures. Personally curated by its owner, Monica Conradsen, the hotel features a line of bespoke Aiayu pieces - a perfect match for The Monica's luxurious universe. Read on to learn more about The Monica, and get an exclusive look at our home collection in this aesthetic setting.
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Aiayu Creatives
- The Exhibition
Launching during the annual design event - 3daysofdesign - the grand finale of our Aiayu Creatives campaign is now on display in The Aiayu Market in Nordhavn. Drop by to view the impressive pieces, learn the stories behind them, and get to know the artists - and Aiayu - a little bit better. From Sept. 16 - Sept. 18, 2021.
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Aiayu Creatives:
Atelier Axo
For the third - and final - installment of our Aiayu Creatives campaign, we are excited to introduce Atelier Axo: a cross-disciplinary design and architecture studio from Copenhagen, expertly run by Caroline Sillesen and Rose Hermansen.
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Aiayu Creatives:
Designer Sia Hurtigkarl Degel
For the second installment of our Aiayu Creatives series, we proudly introduce Sia Hurtigkarl Degel - a multidisciplinary designer from Copenhagen. Read on to learn more about Sia and her special attachment to our Green Gold Project in Mongolia.
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Aiayu Creatives:
Ceramicist Wilma Nawara
We invited a small cohort of creative people to interpret one of Aiayus natural materials and elevate them into art, telling the stories of our sustainable materials through artistry and craftsmanship. For the first installment of the series, we are proud to introduce ceramicist Wilma Nawara, interpreting the natural colours of the llama wool in her beautiful stoneware universe.
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Aiayu 2021 Vol. 1
Through thoughtful details, elegant fits, and invigorating colours, the 2021 Vol. 1 collection explores the versatility of classic cotton and wool: well-known Aiayu styles re-imagined in fresh colours and elegant fits that are easy to wear, creating effortless everyday outfits that you will return to again and again. Campaign shot by Petra Kleis.
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Aiayu x The Darling
Join us for an exclusive interview with the duo behind The Darling, Uffe Buchard & Jens Løkke. The Darling is a single-residence design guest house in the heart of Copenhagen, and the latest project by the renowned design duo, Jens Løkke and Uffe Buchard. The residence is an impeccable yet intimate curation of Danish art and design, and we are exceedingly proud to be one of the brand partners for the unique design space.
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Aiayu 2020 Vol. 2
Sometimes when the world seems to spin too fast it is time to find new perspectives, be at ease with yourself, and to explore deeper instead of only going faster. Aiayu 2020 Vol. 2 meets the yearning for attention to detail in the modern world. The campaign to support this speaks volumes of Aiayu’s values of simplicity and sensibility.
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At home with Aiayu -
Maria Høgh Heilmann
Step inside the beautiful home of Creative Director and founder of Aiayu, Maria Høgh Heilmann, where carefully selected items with small personal stories, natural materials and a gentle color palette create a warm and welcoming atmosphere.
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Aiayu Domus
With Aiayu Domus, we have refined our homeware selection. Our commitment is less but better, objects well designed, and sustainably made. Objects for all the moods and moments that make a home.
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