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AIAYU 2021 VOL. 1
Through thoughtful details, elegant fits, and invigorating colours, the 2021 Vol 1 collection explores the magic of the mundane - those fleeting everyday moments that allow us to just be. Whether you need to pause, reflect, stretch, or dance, these exclusive favorites are made for slow days wrapped up in comfort and softness.
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Sustainable Christmas:
How To Reuse Your Furoshiki Wrapping
Over the next two months, when you purchase a gift from either our webshop or one of our Aiayu stores, your gift will be beautifully wrapped in an organic cotton cloth than can be cleverly reused in a variety of ways. Read on to see all the ways you can reuse your Furoshiki wrapping.
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Between Friends: The Petra Pillow
At Aiayu, we believe true beauty is a reflection of the love and care an object is made with. This is especially true of our new Petra pillow – the result of a long friendship between Aiayu and the creative design studio, All the Way to Paris. Read on to learn more about the collaboration and the artisan origin story of the Petra pillow.
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Furoshiki - The Art of Sustainable Wrapping
Furoshiki is the Japanese tradition of using cloth to artfully wrap, store, and transport items. This holiday season, we have been inspired by the simplicity and sustainability of this beautiful tradition and will be wrapping all gifts in organic cotton cloth leftover from our production instead of single use wrapping paper. Read on to learn more about Furoshiki and the ways you can reuse your cloth wrapping.
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AIAYU X THE DARLING
Join us for an exclusive interview with the duo behind The Darling, Uffe Buchard & Jens Løkke. The Darling is a single-residence design guest house in the heart of Copenhagen, and the latest project by the renowned design duo, Jens Løkke and Uffe Buchard. The residence is an impeccable yet intimate curation of Danish art and design, and we are exceedingly proud to be one of the brand partners for the unique design space.
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Inside Aiayu: Repair Service
Aiayu's repair program is central to our “made to last” ideology. Anna is our in-house tailor who carefully repairs each item that customers send-in to us. We sat down with Anna to talk about the importance of caring for and repairing our clothes, and how extending the life of what we already own is always the most sustainable choice.
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AIAYU 2020 VOL. 2
Sometimes when the world seems to spin too fast it is time to find new perspectives, be at ease with yourself, and to explore deeper instead of only going faster. Aiayu 2020 Vol. 2 meets the yearning for attention to detail in the modern world. The campaign to support this volume speaks of Aiayu’s values of simplicity and sensibility.
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Aiayu Domus 2020 Vol. 1
Long, loose, crisp cotton hung loosely from collarbone with no restrictions. Domus 2020 welcomes summer with new styles with breezy volumes while old classics get refreshed with new colours.
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At home with Aiayu -
visiting Founder & Creative Director Maria Høgh Heilmann
Step inside the beautiful home of Creative Director and founder of Aiayu, Maria Høgh Heilmann, where carefully selected items with small personal stories, natural materials and a gentle color palette create a warm and welcoming atmosphere.
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Aiayu Domus
With Aiayu Domus, we have refined our homeware selection. Our commitment is less but better, objects well designed, and sustainably made. Objects for all the moods and moments that make a home.
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