Aiayu’s philosophy is to gently refine what nature has created so beautifully, which means keeping the natural color of our materials whenever possible. Undyed colors from nature are not only pure, biodegradable, and less polluting, they are also timeless, subtle, and beautiful. Their environmental impact is low, seeing as the processing of an undyed fiber is considerably less energy and water intensive – a better, more responsible choice all around.
When an Aiayu piece is ‘undyed’, this simply means that the shade of the raw fiber has not been altered or chemically processed in any way. The color you see is all-natural – with every nuance and perfect imperfection that this entails.
You can detect an undyed variant of a style by its color name – look for ‘Pure’ when you browse colors, and discover the magic of nature’s own palette across all our ready-to-wear, sleep, and home categories.
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in FSC certified packaging
in FSC certified packaging
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E-commerce Europe Trustmark