“We’ve tried to create pieces that you want to hand down from generation to generation; pieces that you want to keep forever. An example is the introduction of our first winter coat. Made of light but very warm llama fiber from the Bolivian highlands, it has a pared-down design devoid of unnecessary details. It is presented in a classic tabacco and macchiato colour, found naturally in llama wool and has been made without the use of chemicals. Everything from this collection is meant to mix and match and is made for all generations. The fits, craftsmanship, and inspiration have been borrowed from the past and made in a quality that will take it into the future.”
– Maria Høgh Heilmann, Founder & Creative Director, Aiayu
The 2019 vol. 2 campaign is a manifestation of our love for all things natural – natural fibers, natural colours, and a fearless way to mix textures, layers and patterns to create an individual look with classic, investment silhouettes.