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Introducing: <br />
Aiayu 2023 Vol. 1

Aiayu 2023 Vol. 1

An homage to the quiet life, to everyday adventures, to elevated moments alone or together - to the magic of the mundane. 2023 Vol. 1 allows the Aiayu woman to thrive wherever life takes her. No matter where she is from or where she is going, this collection allows her to dress accordingly.

The collection offers a variety of new, innovative fabrics along tried-and-true classics that simply work. Durable, versatile, and beautiful natural materials are explored in both undyed and gently dyed versions, while timeless silhouettes surface in classic combinations of cream, navy, and soft brown hues with a pop of fiery red in between. A perfect pairing for bright spring vibes.

Tactile variations create an exciting dynamic between fabrics. Feminine flower embroidery next to sharp, tailored suiting crafted from structured linen creates textural layers that complement each other beautifully. Raw, undyed cotton is paired with cloud-like cotton voile, while chunky handknits are layered with exclusive jersey basics for refined everyday looks rooted in comfort.

A thoughtful collection of modern classics with a signature touch of Aiayu luxury – made for perennial wear.


News introduced with this collection are outerwear crafted from outstanding Ventile fabric – an exclusive cotton fabric that is waterproof through construction, allowing aesthetics and practicality to act in perfect unison.

For our expanding line of tailored ready-to-wear, we turn to European facilities, studying and implementing the heritage materials and expertise that are prominent here. Linen is explored in-depth for exclusive suiting, along with natural, rice-dyed linen pieces for everyday wear. A responsible fabric crafted from European flax, resulting in a textile that is durable and breathable with a beautifully organic structure reflective of its pure and natural origins.

To create styles with the highest level of quality, responsibility, and durability, we are also excited to explore a range of new material combinations – like nettle blends and innovative natural dyes. A combination of fabrics and fibers that follow our core ethos – responsibility.


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