“Routines and rituals… I was thinking about those precious moments when you are totally inside your own time, alone with your thoughts, entirely yourself. The mechanical action of what you’re doing is second nature, so the mind wanders. I want to make meaningful objects for these times. Everything just right. A small but strong collection carefully made. Fit for purpose.”
– Maria Høgh Heilmann, Founder, Aiayu
A strong cup of coffee at first light for early risers. A pot of tea at dusk for those who prefer to burn the candle. Each to their own. So many aspects of daily life are automatic and habitual. We do what we do with iron regularity. It is said that routine frees our minds to creativity.
With the Aiayu Domus we have refined our homeware selection. Our commitment is less but better, objects well designed, well made and sustainably made for every aspect of living. We wish to provide beautiful, functional products for daily use, made ethically, championing craftsmanship. A curated collection consisting of plaids and throws, pillows, loungewear, duvet sets – objects for all the moods and moments that make a home.
It is Aiayu Domus… domus meaning home in Latin. For what is luxury in today’s world if not those moments snatched, a person in their own soul-nourishing space of comfort?