POP-UP EXHIBITION<br />
IN ST. REGNEGADE
Aiayu
Aiayu

POP-UP EXHIBITION
IN ST. REGNEGADE

During Copenhagen Fashion Week in the beginning of February, St. Regnegade 12 in central Copenhagen was transformed into a space all about Aiayu - warm, welcoming, and dressed in earthy tones. Read more and dive into the universe here.

The pop-up exhibition was a showcase of our campaign ‘My Name is Iselin’, and a welcome chance to revisit the Spring/Summer 22 collection in a fresh new setting.

Like small works of art, selected sweaters, jumpers, and shirts from the collection were carefully pinned to canvases on the wall, highlighting each unique material.

The space was dressed in soft Aiayu, with comfy pillows, luxurious throws, and crispy bedding adding an unmistakably homey feel to the architectural surroundings. Catch an exclusive glimpse of the limited exhibition below.

 

Shop the Journal