THE CIRCLE
Aiayu
Aiayu

THE CIRCLE

The Circle is a concept collection from AIAYU celebrating community and togetherness, encouraging a movement towards sustainability through solidarity. Get a sneak peek of the collection below. The Circle launches in May, 2019.

“I don’t know where it came from, but I’ve had the image in my head of a group women, five maybe six, outside in the wilderness – long uncombed hair – bohemian, a little mysterious. There is so much power in the togetherness of people. Solidarity is the soul of Aiayu – it’s how we began, with a faith in doing something together, doing better, using our hands, working with craftspeople. The circle symbolizes that together we can make a difference” – Maria Høgh Heilman, Founder and Creative Director

Together, we can achieve a sustainable future. The Circle is a message about community, togetherness and a common goal. Each individual actions matters and by coming together, we create a movement.