We believe happy people make better products. Happiness – the most sought after and elusive human property. At Aiayu we pursue happiness by a respectful collaboration between our designers, our craftspeople and their communities. Equality, dignity and a room for precision in one’s work gives great pride and happiness.
The #aiayuallsmiles campaign to highlight our new accessories arrivals focuses on just that – on how things made with love can spread happiness. We wanted to share the people behind our products. The campaign features our knitters in Bolivia and Nepal along with girls who work at Aiayu headquarters and friends of the house – connecting our worlds together – a reminder fashion must be human first and is best served with a smile.
To us the collaboration with our producers in Bolivia, Nepal and India fill our work with meaning. They enrich and inspire us with their artisan skills and traditions. Their challenges and joys are an enormous driving force in our work.
Our accessories for men and women are made by skilled artisans in Boliva and Nepal. Chunky knitted wool beanies, wrap-around scarfs in natural llama wool, mittens and neck warmers – all made with the best in quality natural fibers. Wear them on a cold and crispy autumn day. We hope they will make you smile!