At home with Aiayu - <br />
visiting Founder & Creative Director Maria Høgh Heilmann

At home with Aiayu -
visiting Founder & Creative Director Maria Høgh Heilmann

Step inside the beautiful home of Creative Director and founder of Aiayu, Maria Høgh Heilmann, where carefully selected items with small personal stories, natural materials and a gentle color palette create a warm and welcoming atmosphere.


This journal is based on a feature first published in Danish interior magazine, Alt Interiør, March 2020.

Creative Director and founder of AIAYU, Maria Heilmann, lives in her home outside of Copenhagen with her husband and children. Her style is minimalistic with a love for clean lines, light colours and natural materials, bringing a tactile and natural sense of peaceful atmosphere to her home.

I love diving into different textures and surfaces. I’m astonished by just how many looks the same material can have, depending on the way you use it and mix it. Different variations can turn something simple into quiet a sensory experience.

Being a family of five my home needs to withstand wear and tear. We love company and having friends over. A relaxed atmosphere is key, so that everybody feels home and safe. To me it’s always been about keeping a balance between the aesthetic, the practical and the relaxed.

Made to last

To Maria it’s important to feel a connection to the things, she surrounds herself with. They need to be timeless both in terms of quality and design. But most importantly she likes to surround her with things that are made to last.

I’m very much against the buy-and-throw-away mentality. That’s why I try to hold furniture and items in my home made from good quality – things that do not need to be replaced, all chosen with great consideration and care.

I just recently sold my couch, and because I haven’t yet to find a replacement, we currently use our 10-year-old day bed moved down from the office. I would love the new couch to have a removable cover – no one should be afraid to spill on it.

When it comes to my private home and my professional life the closest thing to my heart is that things should be made with love and respect for the people who made it and for the world that surrounds us. This is also the case when it comes to the production at Aiayu. I’m constantly trying to figure out new ways to make as little an imprint as possible. This is also why we make rugs out of our leftover cotton production.

Recently I was standing with some cotton bags used to store our bedlinen. I started to think of how we could reuse those. The idea of making a patchwork curtain out of cotton remains arose. The curtain is made of the biggest remains of our bed linen and pillows. In this way it’s the material itself that has created this new design.


Styling: Missu Schneidermann |  Photo: Chris Tonnesen

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