The 2022 Vol. 1 collection celebrates the subtle luxury of everyday wear made from nature’s best materials. Aiayu’s philosophy is to gently refine what nature has created so beautifully, resulting in timeless and durable garments that feel like small pieces of art. We are proud to have a woman we deeply admire to interpret this universe.
During her 15-year modelling career, while gracing numerous Vogue covers, walking the runway, and starting her family, Iselin Steiro studied in Oslo to become an architect, with an emphasis on working with new ways of respecting nature and human life. ‘My Name is Iselin’ is both a show film and a short documentary chronicling Iselin’s deep respect for and love of nature – sentiments that are also at the core of Aiayu, where nature is the starting point of every venture, a guiding and grounding principle in everything we do.
The campaign was shot in and around ‘Krutthuset’ – a unique gallery space located in Maridalen just outside of Oslo, Norway, owned and run by artists and architects, Vera and Sven Wyller.
My Name is Iselin – the short film
The campaign’s short documentary takes us on a visually thrilling journey through the rural landscapes of Norway. Bathed in Scandinavian sun light, the setting is a serene mix of lakes and forest backdrops, celebrating the environment that helped shape her.
About the Collection
The 2022 Vol. 1 collection explores the refined elegance of everyday wear made from nature’s best materials. With beautifully crafted sweaters alongside boyfriend-inspired oversized shirts, tailored pants, and undyed knitwear, the palette is a modern mix of monochrome neutrals with occasional pops of color.
From intricate detailing and cloud-like textures to chunky goodness with superbly soft qualities, the range of knitwear presented in this collection are spectacular. Each piece is a testament to not only the excellent craftsmanship that goes into making it, but also the inherent qualities of each carefully chosen material. Like small works of art, every jumper, cardigan and sweater comes with thoughtful, classic details that make them ideal investment pieces for your sustainable wardrobe. Cotton pieces are finished in our signature organic, GOTS-certified quality that is light, crisp, and breathable – with impeccable detailing and elegant fits that suit every purpose.
Our philosophy is to gently refine what nature has created so beautifully – which means keeping the natural colour of our materials whenever possible. Undyed colours from nature are not only pure, biodegradable, and less polluting, they are also timeless, subtle, and beautiful.
For this collection, we are broadening our range of undyed pieces, introducing sweaters, cardigans and jumpers in pure, gentle colour palettes – carefully crafted with meticulous attention to every little nuance and detail.
Look for Fader, Mynte, Iris, and Leonardo – to name a few – and discover the magic of cashmere, Sartuul, and llama wool in nature’s own rich palette.