As one of the most basic human needs, sleep should come natural, but as most of us have experienced firsthand, this is rarely the case. In fact, it takes a little work. The ritual of sleep includes all the senses: the tactile feel of luxuriously crisp cotton, the nostalgic scent of a freshly made bed, and soothing colours to please the eye. Careful little steps towards creating an intimate space that is entirely your own.
At Aiayu, we consider sleep the ultimate modern day luxury – something we should all prioritise a little more, and dedicate ourselves to with the same dilligence and intention we approach other aspects of life.
To further develop our core Sleep collection, we are thrilled to be introducing two new colours: ‘Ivy’ – a subtle, creamy pistachio green with plenty of personality, and ‘Iceland’ – our classic indigo stripes re-imagined with a modern touch.
Both colours match the unique softness and timeless appeal of the Aiayu universe, making them perfect companions for slow days in bed.