Untouched<br />
Aiayu 2022 Vol. 2
Aiayu
Aiayu

Untouched
Aiayu 2022 Vol. 2

'Untouched' is our campaign for the 2022 Vol. 2 collection. A series of images capturing the synergy between our undyed products and the perfectly imperfect variations in nature's own palette.

The 2022 Vol. 2 collection examines the expressive palette inherent in nature’s own colors. A subtle canvas to create your own personal expression through by mixing minimalistic silhouettes with effectful details. Tactile corduroy, flowy cotton voile, heavy twill, and chunky signature wools allow for a versatile and carefully constructed wardrobe rooted in natural colors that are almost instinctual. Calm with a grounding effect.

 

AIAYU
UNTOUCHED

NATURE’S BEAUTY IS ALWAYS ENOUGH.
AT AIAYU WE TRUST IN FABRICS AS NATURE MADE THEM, PURE AND UNTOUCHED
UNDYED.
AND IN THIS WAY WE TREAD LIGHTLY ON THE PLANET THAT WE BELONG TO. 
AIAYU UNTOUCHED.
BECAUSE IN NATURE NOTHING IS PERFECT AND EVERYTHING IS PERFECT.

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