Choose:
Aiayu Creatives
- The Exhibition
Launching during the annual design event - 3daysofdesign - the grand finale of our Aiayu Creatives campaign is now on display in The Aiayu Market in Nordhavn. Drop by to view the impressive pieces, learn the stories behind them, and get to know the artists - and Aiayu - a little bit better. From Sept. 16 - Sept. 18, 2021.
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Aiayu Creatives:
Atelier Axo
For the third - and final - installment of our Aiayu Creatives campaign, we are excited to introduce Atelier Axo: a cross-disciplinary design and architecture studio from Copenhagen, expertly run by Caroline Sillesen and Rose Hermansen.
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Aiayu Creatives:
Designer Sia Hurtigkarl Degel
For the second installment of our AIayu Creatives series, we proudly introduce Sia Hurtigkarl Degel - a multidisciplinary designer from Copenhagen. Read on to learn more about Sia and her special attachment to our Green Gold Project in Mongolia.
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AIAYU CREATIVES:
CERAMICIST WILMA NAWARA
We invited a small cohort of creative people to interpret one of Aiayus natural materials and elevate them into art, telling the stories of our sustainable materials through artistry and craftsmanship. For the first installment of the series, we are proud to introduce ceramicist Wilma Nawara, interpreting the natural colours of the llama wool in her beautiful stoneware universe.
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A Question of Standards:
Why Aiayu is GOTS Certified
Aiayu is certified by the Global Organic Textile Standard (GOTS). We are proud to have been early adopters of the GOTS standard in Denmark, becoming certified in 2017. Learn more about what makes GOTS different than other certifications, and how to check if your favourite brands are GOTS certified.
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Introducing Silk
- the Aiayu Way
We have long believed that silk would be a beautiful compliment to Aiayu’s collection of natural materials, but we wanted to wait until we found a truly special silk and origin community. After a long search, we are excited to introduce a new line of Eri Silk. Read more about this special new material, and what it means when we say 'sustainable silk'.
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Clean Sleep:
The Ultimate Luxury
To sleep in Aiayu is to be enveloped in luxury: a rich experience that speaks to all the senses, with the feel of crisp, organic cotton and a delicate colour palette at the core of the collection. Read more about our sustainable cotton production, and be inspired to upgrade your sleep routine.
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Introducing:
Sartuul Wool
Intro We are excited to introduce a special new material to Aiayu’s collection of natural fibers - Sartuul wool. This durable and warm material comes from the downy coat of the Sartuul sheep in the Mongolian steppe. Read on to see why protecting the great grasslands of Mongolia is so important and what role the Sartuul sheep has to play.
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AIAYU 2021 VOL. 1
Through thoughtful details, elegant fits, and invigorating colours, the 2021 Vol 1 collection explores the magic of the mundane - those fleeting everyday moments that allow us to just be. Whether you need to pause, reflect, stretch, or dance, these exclusive favorites are made for slow days wrapped up in comfort and softness.
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Sustainable Christmas:
How To Reuse Your Furoshiki Wrapping
Over the next two months, when you purchase a gift from either our webshop or one of our Aiayu stores, your gift will be beautifully wrapped in an organic cotton cloth than can be cleverly reused in a variety of ways. Read on to see all the ways you can reuse your Furoshiki wrapping.
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Between Friends - The Petra Pillow
At Aiayu, we believe true beauty is a reflection of the love and care an object is made with. This is especially true of our new Petra pillow – the result of a long friendship between Aiayu and the creative design studio, All the Way to Paris. Read on to learn more about the collaboration and the artisan origin story of the Petra pillow.
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Furoshiki - The Art of Sustainable Wrapping
Furoshiki is the Japanese tradition of using cloth to artfully wrap, store, and transport items. This holiday season, we have been inspired by the simplicity and sustainability of this beautiful tradition and will be wrapping all gifts in organic cotton cloth leftover from our production instead of single use wrapping paper. Read on to learn more about Furoshiki and the ways you can reuse your cloth wrapping.
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AIAYU X THE DARLING
Join us for an exclusive interview with the duo behind The Darling, Uffe Buchard & Jens Løkke. The Darling is a single-residence design guest house in the heart of Copenhagen, and the latest project by the renowned design duo, Jens Løkke and Uffe Buchard. The residence is an impeccable yet intimate curation of Danish art and design, and we are exceedingly proud to be one of the brand partners for the unique design space.
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Inside Aiayu: Repair Service
Aiayu's repair program is central to our “made to last” ideology. Anna is our in-house tailor who carefully repairs each item that customers send-in to us. We sat down with Anna to talk about the importance of caring for and repairing our clothes, and how extending the life of what we already own is always the most sustainable choice.
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AIAYU 2020 VOL. 2
Sometimes when the world seems to spin too fast it is time to find new perspectives, be at ease with yourself, and to explore deeper instead of only going faster. Aiayu 2020 Vol. 2 meets the yearning for attention to detail in the modern world. The campaign to support this volume speaks of Aiayu’s values of simplicity and sensibility.
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AIAYU TRIBE: A Chat with Drew Sycamore
Ripe strawberries, sandals and knits, long conversations and walks. This is summer for musician Drew Sycamore. Follow along to discover the world according to Drew - all dressed in Aiayu, naturally.
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At home with Aiayu -
visiting Founder & Creative Director Maria Høgh Heilmann
Step inside the beautiful home of Creative Director and founder of Aiayu, Maria Høgh Heilmann, where carefully selected items with small personal stories, natural materials and a gentle color palette create a warm and welcoming atmosphere.
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Aiayu on tour: La Paz Bolivia
Bolivia has managed to preserve its unique soul, natural treasures and charming cities. Go with Aiayu on tour as our founder Maria Høgh Heilmann shares her best tips for the Bolivian pearl La Paz - a city located in 4000 meters height above sea level. A city that will take your breath away.
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Aiayu on tour
Store Strandstræde
The Aiayu Store in Copenhagen is situated at the cosy street Store Strandstræde just at the end of Kongens Nytorv and only a short walk from the famous Nyhavn. Follow #aiayuontour as we explore Store Strandstræde and visit our favourit spots in the charming neighbourhood.
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Flower decorations
by Leif Sigersen in the Aiayu Store
Leif Sigersen is a flower artist and interior designer working with set designs for photoshoots, flower bouquets and various decoration assignments. We are very happy to welcome his beautiful stonevare vases and flower creations in the Aiayu Store in Copenhagen.
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CONCIOUS CASHMERE
AIAYU IN NEPAL
In Nepal, we work with yak wool and cashmere. Though cashmere can be difficult to work with in a sustainable way, we have found a very small local workshop from which we are able to buy responsibly. Our cashmere is produced by Pia and Karma. We invited them to share an insight into how the workshop sustains local skills.
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The Aiayu Store:
A green Christmas

The Aiayu Stores are ready for Christmas with a sustainable spirit with only up-cycled and recycled decoration. We have made beautiful knitted flowers from leftovers from our knitwear production and stars in recycled organic cotton tree-free paper.
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Quality Sleep begins
with quality materials
We invited Mie Juel and her friends Claire and Kat to catch up on what they need the most – sleep. Mie is a mother to a 9-month-old, a stylist, an entrepreneur at @theslowhut, and digital influencer. With so many roles, we were curious how she prioritizes rest.
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Aiayu in the city of smiles
The Aiayu Store Aarhus is located in the historic latin quarter with cosy, cobble-stoned streets. The store which opened in September 2019, will stock the full range of Aiayu’s ready to wear, lounge wear, sleep wear and textiles and objects for the home.
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The AUDO - Where human interaction meets artistic expression
The Audo is a concept space in Copenhagen’s Nordhavn district – an up and coming waterfront area and a hotspot for modern architecture. The 1918 building and former boathouse has been given a minimalistic makeover and turned into a hybrid space.
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Good Instead of New:
Aiayu x Fil de Fer
For 3 Days of Design, Fil De Fer and Aiayu furnished a 250sqm space with handpicked vintage and sustainable textiles, as a testament that good design is long-lasting. Read more about the exhibit and find inspiration on how to style with vintage and natural elements for a timeless, modern look. ⠀
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The Aiayu Store Oslo
- A Visual Tour
Join us on a visual tour of the The Aiayu Store, Oslo. Read more about the store and explore its characteristically Nordic aesthetic, completed in sustainable natural materials with a dose of fresh flowers.
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At Home with AIAYU
– Visiting CEO Maria Glæsel
Step inside the charming home of AIAYU CEO, Maria Glæsel, in the heart of Copenhagen, where durable natural materials create a calm, Nordic expression filled with personal details - and plenty of AIAYU, naturally!
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Sustainable Steps
- A Chat with Maria Høgh Heilmann
Read AIAYU founder Maria Heilmann's tips on how to take small steps in a more sustainable direction. A great place to start is with your home and wardrobe, incorporating little changes into your daily life and routine.
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Bright & Bold: Welcome 2019
Simplicity is the ultimate luxury, but there is still a time and a place for romance and colour. The new spring/summer collection takes you through all chapters of your day with easy elegance. Explore the collection here.
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A DAY IN AIAYU
‘A Day in AIAYU’ is a celebration of everyday life, and a showcase of the functionality and adaptability of our pieces. Lesser but better – in all aspects of life. Read more about how AIAYU fits into all chapters of your day.
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