The store in St. Strandstræde was our very first concept store. Designed by Space Copenhagen, the store is decorated in all natural colours and materials, showcasing what is dear to our hearts and a central part of our philosophy: a celebration of solid craftsmanship, a strong sense of aesthetics, and an exceptional attention to detail.  

Our location in Store Strandstræde is unique. The historic street in the most charming part of our capital city is buzzing with life and inspiring little nooks to discover, and right in the middle of it all, you will find Aiayu.  

We are a team of five dedicated people in the store, and we are eager to help and guide you with whatever you may need.  


In St. Strandstræde, you are welcomed into a calm and soothing atmosphere, inviting you to slow down and  immerse yourself in the universe we have created. On the counter, we always have fresh flowers – a bouquet that is beautiful like a piece of art, and chosen according to the season and our store’s delicate colour scheme.

Our store is decorated with a carefully curated selection of unique pieces, like our lamp from artist, Cathrine Raben Davidsen.

In St. Strandstræde, every little detail tells a story.

We look forward to welcoming you!