BLACK SIMPLIFIES. BLACK EXAGGERATES.

BLACK is the first limited edition concept collection from AIAYU. The result is a series of unique pieces that will serve as reliable building blocks in any wardrobe.

“I have always worn a lot of black, even in the summer. I like the strength and versatility of black. Black both simplifies and exaggerates. With AIAYU Black we had the idea of taking our range and literally painting the pieces black, making an all-black collection. We are against the non-stop fashion cycle and constantly changing trends. AIAYU is about using the best materials to give everything depth and richness. We want to make pieces to keep in your wardrobe, to wear again and again. If the quality is good, it will last a lifetime.”

Maria Høgh Heilmann, Founder and Creative Director.

 

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