BLACK SIMPLIFIES. BLACK EXAGGERATES.
BLACK is the first limited-edition concept collection from AIAYU, the result is pieces that serve as the building blocks of any wardrobe.
“I have always worn a lot of black, even in summer. I like the strength and versatality of black. Black both simplifies and exaggerates. With Aiayu Black we had the idea of taking our range and literally painting the pieces black, making an all-black collection. We are against the non-stop fashion cycle and constantly changing trends. Aiayu is about using the best materials to give everything depth and richness. We want to make pieces to keep in your wardrobe, to wear again and again. If the quality is good, it lasts an age.”
Maria Høgh Heilmann, Founder and Creative Director.