Our AIAYU products are made from natural, organic materials. Here are a few tips to prolong the life of these unique pieces.

AIAYU – Made To Last.


Before washing, button up the buttons on cotton garments and zip up the cotton duvets so they can move freely in the wash. To keep the natural relaxed, wrinkled look, toss the items a bit after you wash them and simply let them hang dry. Ironing should be kept to a minimum, as the heat damages the fibres.


Keep our knits in a clean closet together with several blocks of cedar, which will help keep moths away. It is also wise to air your wardrobe twice a year in fresh air – preferably on frosty days, as moths cannot survive in the cold. In case moths have already found a little home in one of your knits, simply wrap it in plastic, wrap our other wool products in a separate plastic and place them in the freezer for 24 hours. Then clean your closet thoroughly and spray the room with moth spray.

Yak and Cashmere have fairly short fibres, which tend to pill with use over time. You can easily un-pill these products by hand, with a small comb or just ask your dry cleaner to take care of it.


Natural wool fibres are self-cleaning, so airing  your AIAYU wool garment is often enough to give it a fresh start.

Washing is hard on both your garments and on the environment. Water waste is not only an issue in the production process, but also the responsibility of the consumer. To minimise waste, we recommend a gentle 30-degrees for washing our wool knits, and 40 degrees maximum for our cotton products.

It is important to know that natural fibres are especially sensitive towards high temperatures and any changes in water temperature. If your washing machine has a gentle wool cycle, this is actually preferred over washing AIAYU items by hand. Machines can keep a stabile temperature, the garment is not soaked and a very light tumbling that’s part of the wash cycle helps get the water out. All of which is a gentler way of cleaning our products than by hand.

For wool or other garments that need delicate washing, we recommend Euculan or Sonnett wool soap. If you are out of wool soap, use hair shampoo, which is designed for natural fibres. Never use bleach, softeners, or soap with bleach.

Avoid putting any of your AIAYU items in a dryer. Any high temperatures, from a dryer or even an iron, will damage the fibres and wear out your AIAYU designs before their time. For the best results, simply let your AIAYU products air dry. This will also minimize energy consumption.



Keep and mend what you love
We believe that well-loved products should last, and that repair-reuse-reduce is the only responsible way to treat your garments.

To extend the life of your beloved AIAYU products, we offer free repairs for 5 years after the purchase date.

How to use our repair service:

– Buy a repair shipping fee on

– Print the order confirmation for the repair shipping fee, and send together with your AIAYU item (max 2 items) to this address:
AIAYU Aps, Forbindelsesvej 12, 2, TH., 2100 København Ø.

PLEASE NOTE: The freight costs to AIAYU is on your own expensive – the repair shipping fee is only for freight costs from AIAYU Aps to your address.

We will return the item(s) to your chosen delivery address once they are repaired.

Repair service in our store, St. Strandstræde 12A:
You are welcome to deliver your repair directly to our store, if you bought your item there. Please remember to bring your receipt.

Please note:
Repairs are done by hand, and can therefore take up to 8 weeks to be completed.

Sometimes, under unfortunate circumstances, the damage to a garment is simply not repairable. The AIAYU staff therefore reserve the right to decline a repair, and your shipping fee will be refunded immediately thereafter.


All AIAYU products are made last.

From the timeless designs and colours, to the durability of the fabrics. We don’t believe in following fleeting fashion trends. Instead, we want our products to be natural, comfortable and something you will cherish for a long, long time.

Naturally, how you use and care for your AIAYU products will have an impact on how they look and how long they will last. See our tips on how to extend the life of your AIAYU products in our CARE section.

Living a sustainable life involves investing in things you want to keep. If, for some reason, you no longer need your AIAYU products, we encourage you to pass them on to someone you love, or to a second hand boutique or charity. This way, you will be passing on a product to someone else who can benefit from it. This means prolonging the life of the product, and extending the love and care that went into making it.

Natural fibres are biodegradable. This means that if you leave an AIAYU product in nature long enough, nothing will be left except the buttons.

All AIAYU products are wrapped in biodegradable bags designed to completely decompose over time. Depending on the temperature and moisture, this could take anywhere from 6 – 12 months. This is a much faster, and much more environmentally friendly and natural process compared to the synthetic counterpart, which would take several hundred years to eventually decompose.

• Velkommen til AIAYUs norske nettbutikk •