aiayu x Emma Watson

during emma watsons massive beauty and the beast press tour she has together with livia firth and eco-age chosen to work with a number of brand carrying a social responsibility, amongst others AIAYU

Emma and her team will strive to highlight brands which have committed to advancing at least two of the following pillars in their business practices:  fair, sustainable, transparent, artisanal, recycled, charitable, organic, cruelty free

“EcoLoves is Eco-Age’s way of recognising the work of brands who put environmental progress and social justice at the heart of what they do. #EcoLoves supports these brands by sharing the stories of how, through their products and operations, they are working hard to create a sustainable future. ”

Eco-Age’s #30wears campaign is designed to encourage repeat wearing of the clothes we purchase, eliminating unnecessary waste