aiayu concept store

From march 17th, you can buy aiayu’s exclusive knits and crispy cotton products in their new unique concept store in the heart of Copenhagen

“Ever since aiayu was created in 2004, it has been a core value for us to be close to the people in Bolivia, india and Nepal, creating our products. With an opening of our own shop, we are fulfilling the circle by getting closer to our customers, that we cant wait to meet”,tells maria høgh heilmann, designer and founder of aiayu.

One universe

The shop is opening at a time where aiayus wear and home collections has unfolded with more and more products, from exclusive and addictive knits to crispy organic cotton. It gives a whole universe, that can now be seen under one roof in the 90m2 store in the heart of Copenhagen.

Every knitted clutch, cotton pillow and sweater is an expression of time consuming and very skilled work, that deserves full attention in beautiful surroundings, where we are able to tell the story behind and give our customers a unique experience. Aiayu has a big variety of products, much bigger than many may know, and with the shop we have a possibility to show the universe in its whole”, says partner and ceo in aiayu, Maria Glaesel.

With an opening of a shop, aiayu is also stating a milestone in the growth plan for the company, where they beside own shops, are investing in international expansion and even more online presence.

With great sensitivity for décor

In enlongation of the aestethics of aiayus own strong and clear aestethic hand, they have called for top of nutch Nordic people, like Space Copenhagen, who recently did Howard hotel in NYC and Noma, Christine Rudolph stylist for the NOMA cookbook and latest 2 Gwyneth Palthrow cookbooks and design studio All the way to paris for visual identity. “Both Christine Rudolph and ATWTP has been part of the aiayu journey since many years back so it was obvious for us to offcourse continue with the people knowing us the best. We are one family. We don’t want to stand out different than we before, just the same – and even stronger” says Marie Worsaae, partner and brand manager in aiayu.

The brands conscious mind in use of materials, is also reflected in their use of wrapping and way of exposing their products in the shop. The products are represented single standing – without to much fuzz around them, letting them speak their own clear language. The wrapping part is minimized to care for the environment, gift band is made out of left over materials from the companys cotton production and simple bags with always visible aiayu signature on it. All in all you can shop with good conscious and still feel indulged in this new shop.


store adress: store strandstræde 12a, 1255 Kbh.K.

behind aiayu is the trio, Maria Høgh Heilmann (founder/partner& designer), Maria Glæsel (CEO and partner) og Marie Worsaae (brand & marketing & partner).