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New collection: spring - summer 2026

Feminine silhouettes unfold with simplicity and the purity of workwear detailing, presented in warm layers and a palette of earthy greens and nuanced beige tones.

Discover new arrivals
New
  1. Paulina shirt linen | Night Sky Shirt Woven aiayu
  2. Paulina shirt linen | Night Sky Shirt Woven aiayu
  3. Paulina shirt linen | Night Sky Shirt Woven aiayu
  4. Paulina shirt linen | Night Sky Shirt Woven aiayu
  5. Paulina shirt linen | Night Sky Shirt Woven aiayu
  6. Paulina shirt linen | Night Sky Shirt Woven aiayu
  7. Paulina shirt linen | Night Sky Shirt Woven aiayu
  8. Paulina shirt linen | Night Sky Shirt Woven aiayu
Paulina shirt linen Sale price€240
New
  1. Aliba shorts linen | Night Sky Shorts aiayu
  2. Aliba shorts linen | Night Sky Shorts aiayu
  3. Aliba shorts linen | Night Sky Shorts aiayu
  4. Aliba shorts linen | Night Sky Shorts aiayu
Aliba shorts linen Sale price€140
New
  1. Martha dress linen | Night Sky Dress aiayu
  2. Martha dress linen | Night Sky Dress aiayu
  3. Martha dress linen | Night Sky Dress aiayu
  4. Martha dress linen | Night Sky Dress aiayu
Martha dress linen Sale price€380
New
  1. Mara pant linen | Night Sky Pants aiayu
  2. Mara pant linen | Night Sky Pants aiayu
  3. Mara pant linen | Night Sky Pants aiayu
  4. Mara pant linen | Night Sky Pants aiayu
  5. Mara pant linen | Night Sky Pants aiayu
Mara pant linen Sale price€225
New
  1. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  2. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  3. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  4. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  5. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  6. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  7. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  8. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  9. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
Paulina shirt striped Sale price€195
New
  1. Carlo midwaist wide jeans | Clear Blue Jeans aiayu
  2. Carlo midwaist wide jeans | Clear Blue Jeans aiayu
  3. Carlo midwaist wide jeans | Clear Blue Jeans aiayu
  4. Carlo midwaist wide jeans | Clear Blue Jeans aiayu
  5. Carlo midwaist wide jeans | Clear Blue Jeans aiayu
Carlo midwaist wide jeans Sale price€255
New
  1. Carlo denim shorts | Clear Blue Shorts aiayu
  2. Carlo denim shorts | Clear Blue Shorts aiayu
  3. Carlo denim shorts | Clear Blue Shorts aiayu
  4. Carlo denim shorts | Clear Blue Shorts aiayu
  5. Carlo denim shorts | Clear Blue Shorts aiayu
Carlo denim shorts Sale price€225
New
  1. Neela skirt striped | Mix Blue Boy Skirt aiayu
  2. Neela skirt striped | Mix Blue Boy Skirt aiayu
  3. Neela skirt striped | Mix Blue Boy Skirt aiayu
  4. Neela skirt striped | Mix Blue Boy Skirt aiayu
  5. Neela skirt striped | Mix Blue Boy Skirt aiayu
Neela skirt striped Sale price€185
New
  1. Uma shorts striped | Mix Blue Boy Shorts aiayu
  2. Uma shorts striped | Mix Blue Boy Shorts aiayu
  3. Uma shorts striped | Mix Blue Boy Shorts aiayu
  4. Uma shorts striped | Mix Blue Boy Shorts aiayu
  5. Uma shorts striped | Mix Blue Boy Shorts aiayu
Uma shorts striped Sale price€110
New
  1. Vada cardigan | Navy Cardigan aiayu
  2. Vada cardigan | Navy Cardigan aiayu
  3. Vada cardigan | Navy Cardigan aiayu
Vada cardigan Sale price€210
New
  1. Vada cardigan | Pure Ecru Cardigan aiayu
  2. Vada cardigan | Pure Ecru Cardigan aiayu
  3. Vada cardigan | Pure Ecru Cardigan aiayu
  4. Vada cardigan | Pure Ecru Cardigan aiayu
  5. Vada cardigan | Pure Ecru Cardigan aiayu
  6. Vada cardigan | Pure Ecru Cardigan aiayu
Vada cardigan Sale price€210
New
  1. Esha top | Pure Ecru Top aiayu
  2. Esha top | Pure Ecru Top aiayu
  3. Esha top | Pure Ecru Top aiayu
  4. Esha top | Pure Ecru Top aiayu
  5. Esha top | Pure Ecru Top aiayu
Esha top Sale price€165
New
  1. Ava pant embroidery | Blue Eyes Shorts aiayu
  2. Ava pant embroidery | Blue Eyes Shorts aiayu
  3. Ava pant embroidery | Blue Eyes Shorts aiayu
  4. Ava pant embroidery | Blue Eyes Shorts aiayu
  5. Ava pant embroidery | Blue Eyes Shorts aiayu
Ava pant embroidery Sale price€340
New
  1. Himani top embroidery | Blue Eyes Blouse aiayu
  2. Himani top embroidery | Blue Eyes Blouse aiayu
  3. Himani top embroidery | Blue Eyes Blouse aiayu
  4. Himani top embroidery | Blue Eyes Blouse aiayu
  5. Himani top embroidery | Blue Eyes Blouse aiayu
  6. Himani top embroidery | Blue Eyes Blouse aiayu
Himani top embroidery Sale price€240
Ritu jacket twill | Black Navy Jacket aiayu

Jackets and coats

The aiayu take on denim

A natural extension of the aiayu wardrobe, our denim is designed with the same focus on simplicity, longevity, and everyday ease. Timeless in expression and made to last, these are the jeans you will reach for often and wear for years to come.

aiayu edit

Autumn Winter 26

Between individuality and togetherness, the show and collection unfolded through nuanced colour formations, in layers of natural materials and traditional artistry. 

See more

Spring Summer 26

Our first-ever show, twenty times around the sun, celebrating our 20 year anniversary. A reflection of time, memories, and stories.

See more
Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu

Shirts and blouses
Cooper highwaist straight jeans | Clear Blue Jeans aiayu

Pants
Esha top | Pure Ecru Top aiayu

T-shirts and tops
Jo coat twill | Black Navy Coat aiayu

Coats and jackets

Frederiksberg

Gammel Kongevej 80
1850 Frederiksberg

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

closed

Find directions +45 33 32 32 80

København K

Store Strandstræde 12a
1255 København

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

closed

Find directions +45 27 84 09 63

Aarhus

Volden 34
8000 Aarhus

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

closed

Find directions +45 53 53 78 11

Østerbro

Østerbrogade 60 
2100 Copenhagen Ø 

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

Closed

Find directions +45 53 58 55 24