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New collection: spring - summer 2026

Feminine silhouettes unfold with simplicity and the purity of workwear detailing, presented in warm layers and a palette of earthy greens and nuanced beige tones.

Discover new arrivals
New
  1. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  2. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  3. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  4. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  5. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  6. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  7. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  8. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  9. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
Paulina shirt striped Sale price€156
New
  1. Carlo midwaist wide jeans | Clear Blue Jeans aiayu
  2. Carlo midwaist wide jeans | Clear Blue Jeans aiayu
  3. Carlo midwaist wide jeans | Clear Blue Jeans aiayu
  4. Carlo midwaist wide jeans | Clear Blue Jeans aiayu
  5. Carlo midwaist wide jeans | Clear Blue Jeans aiayu
Carlo midwaist wide jeans Sale price€204
New
  1. Carlo denim shorts | Clear Blue Shorts aiayu
  2. Carlo denim shorts | Clear Blue Shorts aiayu
  3. Carlo denim shorts | Clear Blue Shorts aiayu
  4. Carlo denim shorts | Clear Blue Shorts aiayu
  5. Carlo denim shorts | Clear Blue Shorts aiayu
Carlo denim shorts Sale price€180
New
  1. Neela skirt striped | Mix Blue Boy Skirt aiayu
  2. Neela skirt striped | Mix Blue Boy Skirt aiayu
  3. Neela skirt striped | Mix Blue Boy Skirt aiayu
  4. Neela skirt striped | Mix Blue Boy Skirt aiayu
  5. Neela skirt striped | Mix Blue Boy Skirt aiayu
Neela skirt striped Sale price€148
New
  1. Uma shorts striped | Mix Blue Boy Shorts aiayu
  2. Uma shorts striped | Mix Blue Boy Shorts aiayu
  3. Uma shorts striped | Mix Blue Boy Shorts aiayu
  4. Uma shorts striped | Mix Blue Boy Shorts aiayu
  5. Uma shorts striped | Mix Blue Boy Shorts aiayu
Uma shorts striped Sale price€88
New
  1. Vada cardigan | Navy Cardigan aiayu
  2. Vada cardigan | Navy Cardigan aiayu
  3. Vada cardigan | Navy Cardigan aiayu
Vada cardigan Sale price€168
New
  1. Vada cardigan | Pure Ecru Cardigan aiayu
  2. Vada cardigan | Pure Ecru Cardigan aiayu
  3. Vada cardigan | Pure Ecru Cardigan aiayu
  4. Vada cardigan | Pure Ecru Cardigan aiayu
  5. Vada cardigan | Pure Ecru Cardigan aiayu
  6. Vada cardigan | Pure Ecru Cardigan aiayu
Vada cardigan Sale price€168
New
  1. Esha dress | Pure Ecru Dress aiayu
  2. Esha dress | Pure Ecru Dress aiayu
  3. Esha dress | Pure Ecru Dress aiayu
Esha dress Sale price€192
New
  1. Paulina shirt linen | Night Sky Shirt Woven aiayu
  2. Paulina shirt linen | Night Sky Shirt Woven aiayu
  3. Paulina shirt linen | Night Sky Shirt Woven aiayu
  4. Paulina shirt linen | Night Sky Shirt Woven aiayu
  5. Paulina shirt linen | Night Sky Shirt Woven aiayu
  6. Paulina shirt linen | Night Sky Shirt Woven aiayu
  7. Paulina shirt linen | Night Sky Shirt Woven aiayu
  8. Paulina shirt linen | Night Sky Shirt Woven aiayu
Paulina shirt linen Sale price€192
New
  1. Aliba shorts linen | Night Sky Shorts aiayu
  2. Aliba shorts linen | Night Sky Shorts aiayu
  3. Aliba shorts linen | Night Sky Shorts aiayu
  4. Aliba shorts linen | Night Sky Shorts aiayu
Aliba shorts linen Sale price€112
New
  1. Martha dress linen | Night Sky Dress aiayu
  2. Martha dress linen | Night Sky Dress aiayu
  3. Martha dress linen | Night Sky Dress aiayu
  4. Martha dress linen | Night Sky Dress aiayu
Martha dress linen Sale price€304
New
  1. Mara pant linen | Night Sky Pants aiayu
  2. Mara pant linen | Night Sky Pants aiayu
  3. Mara pant linen | Night Sky Pants aiayu
  4. Mara pant linen | Night Sky Pants aiayu
  5. Mara pant linen | Night Sky Pants aiayu
Mara pant linen Sale price€180
New
  1. Esha top | Pure Ecru Top aiayu
  2. Esha top | Pure Ecru Top aiayu
  3. Esha top | Pure Ecru Top aiayu
  4. Esha top | Pure Ecru Top aiayu
  5. Esha top | Pure Ecru Top aiayu
Esha top Sale price€132
New
  1. Esha top | Navy Top aiayu
  2. Esha top | Navy Top aiayu
  3. Esha top | Navy Top aiayu
Esha top Sale price€132

Travel edit

Denim

The aiayu take on denim

A natural extension of the aiayu wardrobe, our denim is designed with the same focus on simplicity, longevity, and everyday ease. Timeless in expression and made to last, these are the jeans you will reach for often and wear for years to come.

aiayu edit

Autumn Winter 26

Between individuality and togetherness, the show and collection unfolded through nuanced colour formations, in layers of natural materials and traditional artistry. 

See more

Spring Summer 26

Our first-ever show, twenty times around the sun, celebrating our 20 year anniversary. A reflection of time, memories, and stories.

See more
Bibs shirt cotton | Pure Ecru Shirt Woven aiayu

Shirts and blouses
Carlo denim shorts | Mid Blue Shorts aiayu

Shorts
Franca sweater | Pure Ecru Sweater aiayu

Knitwear
Cooper highwaist straight jeans | Clear Blue Jeans aiayu

Pants

Frederiksberg

Gammel Kongevej 80
1850 Frederiksberg

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

closed

Find directions +45 33 32 32 80

København K

Store Strandstræde 12a
1255 København

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

closed

Find directions +45 27 84 09 63

Aarhus

Volden 34
8000 Aarhus

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

closed

Find directions +45 53 53 78 11

Østerbro

Østerbrogade 60 
2100 Copenhagen Ø 

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

Closed

Find directions +45 53 58 55 24