Denim
Denim is a truly unique and durable material, and its patina tells the story of the life lived in it. With gentle care, your aiayu denim can last beyond seasons, developing its own character through natural creases and folds shaped by everyday wear.
You can wash your denim, but a few simple considerations will help preserve its character. Wash at 30°C (and consider whether each wash is necessary), using a gentle detergent without bleach. Turn the jeans inside out and wash alone or with similar colours, as the dye may bleed.
Avoid tumble drying; instead, let the denim air dry to prevent shrinkage. Place the wet garment on an old towel to absorb excess water.
Hang or fold your denim with care, avoiding tight folds that may leave lasting creases. Store away from direct sunlight to help preserve colour and character over time.
As the fabric has only been gently washed to keep it close to raw, colour transfer may occur. We therefore recommend avoiding contact with light-coloured textiles and surfaces.
Knitwear
Our knitwear is made from carefully selected natural fibres, valued for their comfort, breathability and durability. With the right care, these qualities are preserved over time – maintain the fibres softness, shape and longevity of each piece.
Generally, it is not necessary to wash knitwear after each wear because most wools are naturally self-cleaning. Wool fibres have a unique structure that repels dirt and odours, allowing them to stay fresh for longer periods. The natural lanolin present in wool also acts as a protective barrier against bacteria and stains, reducing the need for frequent washing.
This self-cleaning property helps maintain the quality and longevity of the knitwear while minimising the wear and tear caused by repeated laundering. If you do want to wash it, we recommend hand washing in cold water using a natural wool wash. Then, roll the sweater in a clean towel to absorb excess water before laying flat to dry. Alternatively, using a good washing machine with a delicate, hand-wash or wool setting with a maximum temperature of 30°C on a gentle or no cycle. Don’t go above 30°C as the wool is likely to felt. Remove promptly and dry flat. Avoid wringing or twisting the fabric, as it can cause fibres to break and pill.
We don’t recommend dry cleaning knitwear as the chemicals can damage and weaken wool.
A little pilling is normal for fine and delicate fibres which makes them more susceptible to friction such as cashmere. When the fibres rub against each other or against other surfaces, they can break and form small balls of fibres known as pills. The cashmere fibres are also relatively shorter compared to other materials and tend to work their way out of the yarn more easily, leading to pilling. To minimise friction avoid wearing your knitwear under coats or jackets made of rough materials. Be mindful of bags or accessories that may rub against the fabric.
If pilling occurs for smaller areas and lighter pilling, use a cashmere comb to gently brush away pills or use a lint roller. However, manually picking off pills with your fingers is the safest option. If you want to use a fabric shaver, be careful to avoid damaging the fabric.
To eliminate wrinkles from your knit, flip it inside-out and lay flat. Set the iron to the lowest heat setting and place a damp cloth between the iron and the knitwear to avoid direct contact. You can also use a hand-held steamer but make sure to keep some distance between the hot face and the garment.
Knitwear is best stored folded in a drawer or shelf space. Hanging will risk it losing its shape. Cedar wood balls or cotton balls with drops of lavender are great as natural repellent to moths.
Prolonging the life of textiles through proper care and repair, rather than replacement, is one of the most efficient ways to reduce the textile industry's environmental impact and preserve natural resources. When done correctly, a good repair can breathe new life into an item and shift perception that tears, holes, and other imperfections diminish the value of finely crafted pieces.
Learn more about our repair service.
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Material library
Our material library is an in-depth resource for exploring the unique properties of each fiber, offering insights into how their attributes enhance the creation of aiayu collections.
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Repair service
Prolonging the life of textiles through proper care and repair, rather than replacement, is one of the most efficient ways to reduce the textile industry's environmental impact and preserve natural resources.
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Commitment
We are committed to reducing our environmental impact and ensuring fair and respectful treatment for everyone involved in creating an aiayu piece.
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