New Arrivals

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Fader sweater
EUR 420
Lynette Shirt
EUR 145
Femme Gilet Twill
EUR 130
Mynte Pullover
EUR 260
Isabel Pant Twill
EUR 205
Retina pullover
EUR 360
Coco Pant Twill
EUR 175
Soft Jacket Twill
EUR 220
Shirt
EUR 145
Leonardo cashmere sweater
EUR 390
Iris cardigan
EUR 260
Lens vest
EUR 205
Anemone Cardigan
EUR 260
Harmony scarf
EUR 175
Faith Shirt
EUR 145
Melody silk scarf
EUR 145
Tone scarf
EUR 145

Discover new arrivals from Aiayu for Spring/Summer 2022: sustainable favorites made from organic cotton, as well as superbly soft and luxurious knitwear, expertly crafted from high quality llama wool in elegant fits.

Shop sustainable luxury from AIAYU: classic shirts in timeless fits, soft knitwear in undyed and natural colours, and elegant tops in a range of fits suited for every purpose. Find the perfect shirt, a flattering dress or a simple basic tee – all made from natural materials of the highest quality. Layer up in perfect transitional pieces like our light jumpers, wool cardigans, and easy crewneck sweaters - ideal for the changing seasons due to their warm yet breathable quality. Tailored pieces, like our wool coat, paired with our thoughtfully designed cotton pants and classic shirts work effortlessly together to create a timelessly chic look. Natural fibers like llama wool, organic cotton, and cashmere show their diversity and durability in a wide range of pieces designed for changing seasons and unpredictable weather.   

Shop sustainably - all your basic essentials in organic and natural materials.

Shop organic and sustainable women's wear for all occasions with AIAYU. Elegant knitwear and organic cotton shirts in everlasting designs, made for both for work and play. Discover our range of flattering cotton shirts and pants for lounging at home, or for an active day on the go. 

Soft basics for home office days - shop modern loungewear 

Aiayu offers a range of cool and comfortable sustainable basics that work well for the home office. Soft essentials made from organic and natural materials designed with your comfort in mind. Find your favourites to keep you comfy while you work from home, but work just as well for long days in the office as well.