Discover news from Aiayu for autumn/winter 2022: exclusive knitwear crafted from pure natural materials.

Shop responsibly produced luxury from AIAYU: classic womenswear made from GOTS certified, organic cotton in timeless fits, and soft mono-fiber knitwear in undyed, natural colours. Find the perfect shirt, a flattering dress or a simple basic tee – all made from natural materials of the highest quality. Layer up in perfect transitional pieces like our light jumpers, wool cardigans, and easy crewneck sweaters - ideal for the changing seasons due to their warm yet breathable quality. Tailored pieces, like our new Smila jacket and classic Noor coat, pair effortlessly with classic cotton shirts and light knits to create a timelessly chic look. Natural fibers like llama wool, organic cotton, and cashmere show their diversity and durability in a wide range of pieces designed for changing seasons. 

Shop responsibly - all your basic essentials in organic and natural materials.

Shop organic womenswear for all occasions with AIAYU. Elegant knitwear and organic cotton shirts in everlasting designs, made for both for work and play. Discover our range of flattering cotton shirts and pants for lounging at home, or for an active day on the go. 

Soft basics for home office days - shop modern loungewear 

Aiayu offers a range of cool and comfortable basics that work well for the home office. Soft essentials made from organic and natural materials designed with your comfort in mind. Find your favourites to keep you comfy while you work from home, or for long days in the office as well.