We invited a small cohort of creative people to interpret one of Aiayus natural materials and elevate them into art, telling the stories of our sustainable materials through artistry and craftsmanship. For the first installment of the series, we are proud to introduce ceramicist Wilma Nawara, interpreting the natural colours of the llama wool in her beautiful stoneware universe.
Read more
Introducing Silk
- the Aiayu Way
We have long believed that silk would be a beautiful compliment to Aiayu’s collection of natural materials, but we wanted to wait until we found a truly special silk and origin community. After a long search, we are excited to introduce a new line of Eri Silk. Read more about this special new material, and what it means when we say 'sustainable silk'.
Read more
Clean Sleep:
The Ultimate Luxury
To sleep in Aiayu is to be enveloped in luxury: a rich experience that speaks to all the senses, with the feel of crisp, organic cotton and a delicate colour palette at the core of the collection. Read more about our sustainable cotton production, and be inspired to upgrade your sleep routine.
Read more
Sartuul Wool
Intro We are excited to introduce a special new material to Aiayu’s collection of natural fibers - Sartuul wool. This durable and warm material comes from the downy coat of the Sartuul sheep in the Mongolian steppe. Read on to see why protecting the great grasslands of Mongolia is so important and what role the Sartuul sheep has to play.
Read more
AIAYU 2021 VOL. 1
Through thoughtful details, elegant fits, and invigorating colours, the 2021 Vol 1 collection explores the magic of the mundane - those fleeting everyday moments that allow us to just be. Whether you need to pause, reflect, stretch, or dance, these exclusive favorites are made for slow days wrapped up in comfort and softness.
Read more
Sustainable Christmas:
How To Reuse Your Furoshiki Wrapping
Over the next two months, when you purchase a gift from either our webshop or one of our Aiayu stores, your gift will be beautifully wrapped in an organic cotton cloth than can be cleverly reused in a variety of ways. Read on to see all the ways you can reuse your Furoshiki wrapping.
Read more
Between Friends - The Petra Pillow
At Aiayu, we believe true beauty is a reflection of the love and care an object is made with. This is especially true of our new Petra pillow – the result of a long friendship between Aiayu and the creative design studio, All the Way to Paris. Read on to learn more about the collaboration and the artisan origin story of the Petra pillow.
Read more
Furoshiki - The Art of Sustainable Wrapping
Furoshiki is the Japanese tradition of using cloth to artfully wrap, store, and transport items. This holiday season, we have been inspired by the simplicity and sustainability of this beautiful tradition and will be wrapping all gifts in organic cotton cloth leftover from our production instead of single use wrapping paper. Read on to learn more about Furoshiki and the ways you can reuse your cloth wrapping.
Read more
Join us for an exclusive interview with the duo behind The Darling, Uffe Buchard & Jens Løkke. The Darling is a single-residence design guest house in the heart of Copenhagen, and the latest project by the renowned design duo, Jens Løkke and Uffe Buchard. The residence is an impeccable yet intimate curation of Danish art and design, and we are exceedingly proud to be one of the brand partners for the unique design space.
Read more
Inside Aiayu: Repair Service
Aiayu's repair program is central to our “made to last” ideology. Anna is our in-house tailor who carefully repairs each item that customers send-in to us. We sat down with Anna to talk about the importance of caring for and repairing our clothes, and how extending the life of what we already own is always the most sustainable choice.
Read more
AIAYU 2020 VOL. 2
Sometimes when the world seems to spin too fast it is time to find new perspectives, be at ease with yourself, and to explore deeper instead of only going faster. Aiayu 2020 Vol. 2 meets the yearning for attention to detail in the modern world. The campaign to support this volume speaks of Aiayu’s values of simplicity and sensibility.
Read more
AIAYU TRIBE: A Chat with Drew Sycamore
Ripe strawberries, sandals and knits, long conversations and walks. This is summer for musician Drew Sycamore. Follow along to discover the world according to Drew - all dressed in Aiayu, naturally.
Read more
Aiayu Postcard: Bornholm
Through a series of digital postcards, Aiayu invites you to explore some of the many gems of Denmark. This week, our postcard is sent to you from Bornholm, where Founder and Creative Director, Maria Heilmann, spent a rainy week in beautiful surroundings with family and friends.
Read more
Aiayu morning swim
Every Thursday morning before work the Aiayu crew jump into the water near the office for a quick swim, coffee, and a chat - feeling fresher than ever after beginning the day like this. Read more about our newly started swimming habit and be inspired on what to bring for you next swim.
Read more
In the Aiayu Store in Aarhus and Copenhagen you can now experience our beautiful in-store summer tables. The tables are set with the Aiayu home collection and as a finishing touch we have invited local designers, artists, and brands we find inspiring to help us with the decoration.
Read more
Summer essentials with Trine Due, part of the Aiayu Design team
Trine is one of the designers at Aiayu, her focus is on our organic cotton line with all the crisp and light summer styles we are all longing to wear. We asked Trine to share her summer essentials with us as we thought she would be the perfect one to ask.
Read more
Sustainable and long-lasting gifts for Father's Day
Contemplating how to spoil the man in your life? Here's what makes the perfect gifts for the father figures in our lives, who we love so much.
Read more
Aiayu Domus 2020 Vol. 1
Long, loose, crisp cotton hung loosely from collarbone with no restrictions. Domus 2020 welcomes summer with new styles with breezy volumes while old classics get refreshed with new colours.
Read more
What started out as a beautiful love story is now, almost twenty years later, also a successful multibrand shop in the city of Sønderborg. We had a chat with Stine, co-owner of Jim P, about what inspires her and how they tackle these challenging times, both as a business and as a family.
Read more
– Svane on Samsø
In the heart of Samsø’s most popular tourist town, Ballen, you will find Svane – a shop filled with handpicked garments in luxurious fabrics for everyday life – perfectly curated to give you that feeling of island living and never ending summers.
Read more
At home with Aiayu -
visiting Founder & Creative Director Maria Høgh Heilmann
Step inside the beautiful home of Creative Director and founder of Aiayu, Maria Høgh Heilmann, where carefully selected items with small personal stories, natural materials and a gentle color palette create a warm and welcoming atmosphere.
Read more
Aiayu on tour:
Hotel The Monica
The building of Hotel The Monica dates back to 1850 and charms with its authentic character. In 2017 it was turned into an inspirational and luxurious "home away from home". Go with Aiayu on a round tour of the little hidden gem located in the middle of the South Funen Archipelago.
Read more
Aiayu on tour: La Paz Bolivia
Bolivia has managed to preserve its unique soul, natural treasures and charming cities. Go with Aiayu on tour as our founder Maria Høgh Heilmann shares her best tips for the Bolivian pearl La Paz - a city located in 4000 meters height above sea level. A city that will take your breath away.
Read more
Aiayu on tour
Store Strandstræde
The Aiayu Store in Copenhagen is situated at the cosy street Store Strandstræde just at the end of Kongens Nytorv and only a short walk from the famous Nyhavn. Follow #aiayuontour as we explore Store Strandstræde and visit our favourit spots in the charming neighbourhood.
Read more
Flower decorations
by Leif Sigersen in the Aiayu Store
Leif Sigersen is a flower artist and interior designer working with set designs for photoshoots, flower bouquets and various decoration assignments. We are very happy to welcome his beautiful stonevare vases and flower creations in the Aiayu Store in Copenhagen.
Read more
Aiayu 2020 Vol. 1
Aiayu 2020 vol 1 brings up memories of the good old days — when people were less plugged in but more connected, and clothes were meant to be lived, loved and played in. It was fun, colourful, simple, comfortable.
Read more
In November 2019 Aiayu went on our anual trip to India to learn more about cotton farming, farmers life and to ensure that our products are being made under the highest ethical and sustainable standards. We were there with Chetna Organic - a non-profit organization which builds ethical supply chains for organic cotton.
Read more
In Nepal, we work with yak wool and cashmere. Though cashmere can be difficult to work with in a sustainable way, we have found a very small local workshop from which we are able to buy responsibly. Our cashmere is produced by Pia and Karma. We invited them to share an insight into how the workshop sustains local skills.
Read more

The Aiayu Store:
A green Christmas

The Aiayu Stores are ready for Christmas with a sustainable spirit with only up-cycled and recycled decoration. We have made beautiful knitted flowers from leftovers from our knitwear production and stars in recycled organic cotton tree-free paper.
Read more
Gifts that are beautiful
inside & out
To help you find the perfect gift this season, we asked Aiayu founder Maria Høgh Heilmann what she is considering for the important people in her life.
Read more
Quality Sleep begins
with quality materials
We invited Mie Juel and her friends Claire and Kat to catch up on what they need the most – sleep. Mie is a mother to a 9-month-old, a stylist, an entrepreneur at @theslowhut, and digital influencer. With so many roles, we were curious how she prioritizes rest.
Read more
Aiayu in the city of smiles
The Aiayu Store Aarhus is located in the historic latin quarter with cosy, cobble-stoned streets. The store which opened in September 2019, will stock the full range of Aiayu’s ready to wear, lounge wear, sleep wear and textiles and objects for the home.
Read more
Aiayu Domus
With Aiayu Domus, we have refined our homeware selection. Our commitment is less but better, objects well designed, and sustainably made. Objects for all the moods and moments that make a home.
Read more
Aiayu in Amman, Jordan
Aiayu has collaborated with Anna and Ditte, two master students from Copenhagen University to research new materials and communities. The research led the two girls to Amman, Jordan where they have met a community of artisans and possible products to begin a relationship with.
Read more
We believe happy people make better products. Happiness – the most sought after and elusive human property. At Aiayu we pursue happiness by a respectful collaboration between our designers, our craftspeople and their communities.
Read more
About The Collection -
Aiayu 2019 Vol. 2
A celebration of the beauty of fibers and colors in their most natural form. We welcome Aiayu 2019 Vol. 2.
Read more
The AUDO - Where human interaction meets artistic expression
The Audo is a concept space in Copenhagen’s Nordhavn district – an up and coming waterfront area and a hotspot for modern architecture. The 1918 building and former boathouse has been given a minimalistic makeover and turned into a hybrid space.
Read more
We first discovered FLOR when we were looking for flower suppliers for our Copenhagen store and were introduced to a whole new world of sustainable, organic and locally grown flowers.
Read more
Foundations for a sustainable space - Lotta Agaton
It is always such treat to see inside a favorite designer’s home. Lotta Agaton is considered one of the most influential interior stylists in Scandinavia. She is known for her minimalistic, yet warm style which is always based on quality and timelessness with a poetic edge.
Read more
Good Instead of New:
Aiayu x Fil de Fer
For 3 Days of Design, Fil De Fer and Aiayu furnished a 250sqm space with handpicked vintage and sustainable textiles, as a testament that good design is long-lasting. Read more about the exhibit and find inspiration on how to style with vintage and natural elements for a timeless, modern look. ⠀
Read more
The Aiayu Store Oslo
- A Visual Tour
Join us on a visual tour of the The Aiayu Store, Oslo. Read more about the store and explore its characteristically Nordic aesthetic, completed in sustainable natural materials with a dose of fresh flowers.
Read more
The Circle is a concept collection celebrating community and togetherness, encouraging a movement towards sustainability through solidarity. The collection features signature AIAYU styles dressed in sunny colours and bold stripes.
Read more
At Home with AIAYU
– Visiting CEO Maria Glæsel
Step inside the charming home of AIAYU CEO, Maria Glæsel, in the heart of Copenhagen, where durable natural materials create a calm, Nordic expression filled with personal details - and plenty of AIAYU, naturally!
Read more
For Him: Aiayu Man
Welcome Aiayu Man: a sustainable menswear line of high-quality wardrobe building blocks rooted in Aiayu’s signature materials of organic cotton, llama wool and cashmere. Explore the collection and thoughts behind it here.
Read more
Sustainable Steps
- A Chat with Maria Høgh Heilmann
Read AIAYU founder Maria Heilmann's tips on how to take small steps in a more sustainable direction. A great place to start is with your home and wardrobe, incorporating little changes into your daily life and routine.
Read more
Bright & Bold: Welcome 2019
Simplicity is the ultimate luxury, but there is still a time and a place for romance and colour. The new spring/summer collection takes you through all chapters of your day with easy elegance. Explore the collection here.
Read more
Find inspiration on how to decorate with colours and playful textures in your home. Breathe new life into lasting classics by pairing them in new and unexpected ways. The possibilities are endless.
Read more
‘A Day in AIAYU’ is a celebration of everyday life, and a showcase of the functionality and adaptability of our pieces. Lesser but better – in all aspects of life. Read more about how AIAYU fits into all chapters of your day.
Read more