Soft Magic:
An Aiayu Christmas
For the holiday season, we turn to comforting rituals and thoughtful gestures. It's a time for nurturing relationships - old and new - through elevated gatherings and cosy company.
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The Llamas of Bolivia:
A Natural Wonder
Llama wool is where the story of Aiayu began. On a fateful first trip to Bolivia many years ago, our founder fell in love with this phenomenal material, which was – and still is – rarely seen outside of Bolivia. Read on to learn more about one of nature's true wonders - the resistant, strong llama wool.
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A Story of Comfort:
Winter Socks
Functional accessories developed with a signature touch of Aiayu luxury - all European-made in high quality natural fibers.
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Everyday Elegance:
Aiayu Towels
Introducing Aiayu Towels: purposeful pieces for the home in calming variations of beige, grey, and ivory, mirroring the pristine colors found in nature’s own palette. A sophisticated scale that is easy to mix and match for a subtle yet personalized expression.
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Untouched
Aiayu 2022 Vol. 2
The 2022 Vol. 2 collection examines the expressive palette inherent in nature’s own colors. A subtle canvas to create your own personal expression through by mixing minimalistic silhouettes with effectful details. Shot in a remote summerhouse location in Denmark, tactile corduroy, draped cotton voile, and chunky signature wools are all explored in-depth in the campaign.
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Inside our Universe:
The Aiayu Stores
The Aiayu Store experience is centered around the tactile feel of the products, the story behind them, as well as the thrill of seeing our colors, textures, and soft silhouettes come together in a complete sensory experience. Get a glimpse of the curated universe here, and visit us in Copenhagen & Århus this summer.
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Summer Pop-Up:
Aiayu on the road
This summer, we're taking Aiayu on the road. In select beach town shops along the charming coasts of Denmark, you'll find a curated selection of signature Aiayu styles, carefully put together by each store.
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The Undyed Exhibition:
Aiayu at 3 Days of Design
Join us for 3 Days of Design in the Aiayu Market, where we are currently showcasing the exhibition 'Aiayu Undyed' - a celebration of nature's pure and untouched fabrics. On display from June 15th - June 17th, 2022.
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My Name is Iselin
Aiayu 2022 Vol. 1
Aiayu proudly presents the 2022 Vol. 1 collection in collaboration with Norwegian model and architect, Iselin Steiro. ‘My Name Is Iselin’ is Iselin’s interpretation of the Aiayu universe – wearing our signature styles her way.
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Aiayu on Tour:
Hotel The Monica
The Monica is a luxurious home-away-from-home devoted to all of life’s small pleasures. Personally curated by its owner, Monica Conradsen, the hotel features a line of bespoke Aiayu pieces - a perfect match for The Monica's luxurious universe. Read on to learn more about The Monica, and get an exclusive look at our home collection in this aesthetic setting.
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The Undyed Sweat Set
Our organic cotton sweat set is an all-natural alternative to conventional dyeing, keeping our cotton purely in colors that are natural to the plant: pure ecru and earthy brown tones with minimal environmental impact. A cleaner, better way that is sensitive to both our bodies and our planet. Read on to learn more about how we produce this special undyed cotton.
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Aiayu Creatives
- The Exhibition
Launching during the annual design event - 3daysofdesign - the grand finale of our Aiayu Creatives campaign is now on display in The Aiayu Market in Nordhavn. Drop by to view the impressive pieces, learn the stories behind them, and get to know the artists - and Aiayu - a little bit better. From Sept. 16 - Sept. 18, 2021.
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Aiayu Creatives:
Atelier Axo
For the third - and final - installment of our Aiayu Creatives campaign, we are excited to introduce Atelier Axo: a cross-disciplinary design and architecture studio from Copenhagen, expertly run by Caroline Sillesen and Rose Hermansen.
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Aiayu Creatives:
Designer Sia Hurtigkarl Degel
For the second installment of our Aiayu Creatives series, we proudly introduce Sia Hurtigkarl Degel - a multidisciplinary designer from Copenhagen. Read on to learn more about Sia and her special attachment to our Green Gold Project in Mongolia.
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AIAYU CREATIVES:
CERAMICIST WILMA NAWARA
We invited a small cohort of creative people to interpret one of Aiayus natural materials and elevate them into art, telling the stories of our sustainable materials through artistry and craftsmanship. For the first installment of the series, we are proud to introduce ceramicist Wilma Nawara, interpreting the natural colours of the llama wool in her beautiful stoneware universe.
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A Question of Standards:
Why Aiayu is GOTS Certified
Aiayu is certified by the Global Organic Textile Standard (GOTS). We are proud to have been early adopters of the GOTS standard in Denmark, becoming certified in 2017. Learn more about what makes GOTS different than other certifications, and how to check if your favourite brands are GOTS certified.
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Aiayu 2021 Vol. 1
Through thoughtful details, elegant fits, and invigorating colours, the 2021 Vol 1 collection explores the magic of the mundane - those fleeting everyday moments that allow us to just be. Whether you need to pause, reflect, stretch, or dance, these exclusive favorites are made for slow days wrapped up in comfort and softness.
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AIAYU X THE DARLING
Join us for an exclusive interview with the duo behind The Darling, Uffe Buchard & Jens Løkke. The Darling is a single-residence design guest house in the heart of Copenhagen, and the latest project by the renowned design duo, Jens Løkke and Uffe Buchard. The residence is an impeccable yet intimate curation of Danish art and design, and we are exceedingly proud to be one of the brand partners for the unique design space.
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Aiayu 2020 Vol. 2
Sometimes when the world seems to spin too fast it is time to find new perspectives, be at ease with yourself, and to explore deeper instead of only going faster. Aiayu 2020 Vol. 2 meets the yearning for attention to detail in the modern world. The campaign to support this speaks volumes of Aiayu’s values of simplicity and sensibility.
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At home with Aiayu -
Maria Høgh Heilmann
Step inside the beautiful home of Creative Director and founder of Aiayu, Maria Høgh Heilmann, where carefully selected items with small personal stories, natural materials and a gentle color palette create a warm and welcoming atmosphere.
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Aiayu 2020 Vol. 1
Aiayu 2020 vol 1 brings up memories of the good old days — when people were less plugged in but more connected, and clothes were meant to be lived, loved and played in. It was fun, colourful, simple, comfortable.
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Aiayu Domus
With Aiayu Domus, we have refined our homeware selection. Our commitment is less but better, objects well designed, and sustainably made. Objects for all the moods and moments that make a home.
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Aiayu 2019 Vol. 2
A celebration of the beauty of fibers and colors in their most natural form. We welcome Aiayu 2019 Vol. 2.
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THE CIRCLE
The Circle is a concept collection celebrating community and togetherness, encouraging a movement towards sustainability through solidarity. The collection features signature AIAYU styles dressed in sunny colours and bold stripes.
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For Him: Aiayu Man
Welcome Aiayu Man: a sustainable menswear line of high-quality wardrobe building blocks rooted in Aiayu’s signature materials of organic cotton, llama wool and cashmere. Explore the collection and thoughts behind it here.
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