ZERO WASTE INITIATIVE
Annually, we reuse 2000 kilos of organic cotton scraps leftover from both our own production and that of other brands. We use a lot of these cuttings to make necessary items for our business – like ribbon for gift wrapping and cloth for hang tags – instead of relying on paper or plastic. In fact, the complimentary cloth tote bag you can select to receive when you shop on our website or in our stores is made from leftover fabric stock that has been saved from landfill and incineration.
We also upcycle this “waste” to create larger one-of-a-kind items for sale, such as our Raw Rugs. We donate all of the profits from the zero waste products to a local Indian school for disabled children called TEARS, an acronym for Train, Educate And Rehabilitate Socially.