Aiayu was founded on the principle that true beauty is a reflection of an object’s integrity. 

We redefine luxury by merging nature’s best materials with exceptional craftsmanship and simple Scandinavian design.

Aiayu’s journey began in Bolivia, where we were deeply inspired by the local people’s knowledge and craftsmanship with llama wool, a truly phenomenal material that was little known to outsiders. We knew we had to find a way to share this unique material and legacy of craftsmanship with people around the world.

We have grown over the years – to new countries and new materials – but our mission has remained unchanged; to respect and sustain nature, its materials, and the craftspeople who have been the caretakers of these materials for generations.


We firmly believe that how a product is made is as important as its aesthetic. Central to this is our commitment to produce the entirety of a product as close as possible to the origin of its raw material. This enables us to both greatly reduce our ecological impact and refine each material with the unique expertise of the craftspeople who know it best. 

We want to do our part to keep the economic value and ownership of these special materials in the communities they come from. To this end, we always make a point of communicating the culture, traditions, and histories of our origin communities. It is our deep desire to help sustain these traditions of craftsmanship and environmental stewardship.

Last but not least, Aiayu was built on a promise to our customers that in exchange for investing in us, you will receive a product that is durable, high-quality, and timelessly designed – a modern heirloom that will be cherished for a lifetime.


Sustainability has been at the core of Aiayu since our inception. It began with an intuitive conviction that it only made sense to produce things respectfully, responsibly, and conscientiously. It is not something we have tried to retroactively work into our business model along the way. 

We have developed a set of principles which guide how Aiayu reduces its ecological impact and betters the lives of each person involved in making our products. We have determined these to be;  designing items that are made to last, sourcing nature’s best materials sustainably, responsible and craft-focused production, and less waste.  

After 15 years of commitment to these values, we are proud of our evolving legacy of social and environmental sustainability.